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A businesswoman has outperformed hundreds of entrepreneurs to win a national award for her company based in Goole, which could see her walk away with a £50,000 cheque.
80-year-old Audrey Simpson from Kellington, who runs a waterless urinal system company called GreenLogic Environmental Solutions, has been named a regional winner in the 2008 HSBC Start-Up Stars Awards.
The national contest, now in its eighth year, is designed to seek out the most promising start-up businesses in the UK.
Audrey launched the company 14 months ago and since then it has installed more than 650 units for clients that include major bus companies, regional airports, as well as a number of other major bluechip companies, all of whom have ongoing maintenance contracts with GreenLogic.
Each GreenLogic system installed typically saves around 300 cubic metres of water a year, representing a cash saving of between £150 and £230.
Audrey said: "The main challenge is to change people's preconceptions and to show that removing water from the system and replacing it with a natural microbiological product, is a positive move, that eradicates problems such as limescale, blockages and unpleasant odours."
GreenLogic is one of ten companies battling it out to represent the northern region in the national finals. Their entry will now be considered by the national judging panel who will select the UK's top ten start-up businesses to come to London and convince them why they should be named the 'Start-Up Star 2008'.
The overall winner will be revealed at a black-tie gala dinner at London's Dorchester Hotel on October 29.
A cheque for £5,000 will also be presented to the business scooping the Green Award, demonstrating they are putting the environment at the top of their business agenda.
As official supporter of the awards, Google will be offering £5,000 of AdWords and a visit to their London office as a prize to both the national winner and the Green Award winner. Each of the runners-up will receive £2,500 of AdWords.
Huw Morgan, HSBC's head of business banking, said: "We hope the success of GreenLogic in this year's HSBC Start-Up Stars Awards will help it go from strength to strength, as well as prove to other budding entrepreneurs that business dreams really can be turned into reality."
Published on 14th August 2008 in News.
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